Fraud : a challenge for PR crisis management
Thom M. Serafin
| Year of publication: |
2008
|
|---|---|
| Authors: | Serafin, Thom M. |
| Published in: |
Crisis communication : practical PR strategies for reputation management and company survival. - London [u.a.] : Kogan Page, ISBN 978-0-7494-5400-5. - 2008, p. 88-96
|
| Subject: | Betrug | Fraud | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826775