Free add-on services and perceived value in competitive environments : evidence from online hotel reviews
Year of publication: |
2020
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Authors: | Liu, Shan ; Gao, Baojun ; Gallivan, Michael ; Gong, Yeming |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 90.2020, p. 1-10
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Subject: | Hotel free add-ons | Perceived value | Online review | Horizontal competition | Vertical competition | Hotellerie | Hotel industry | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
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