- LIST OF ACRONYMS
- 1. BACKGROUND: WHY THE PE APPROACH?
- 2. APPLYING THE PE APPROACH TO THE MEDIA SECTOR
- 2.1. The three levels of analysis
- 2.2. Components of a sustainable media environment
- 3. POLITICAL ECONOMY MEDIA MATRIX (PEMM)
- 3.1. Analysis through a matrix
- 3.2. Working through the PEMM
- 3.3. Consider the signposts
- 3.4. Good practice when operationalising the PEMM
- 4. POLITICAL ECONOMY MEDIA MATRIX (PEMM)
- 5. DESIGNING MEDIA PROGRAMMES USING THE PE MEDIA MATRIX
- 5.1. Map the environment
- 5.2. Develop a programme strategy
- 5.3. Set realistic programme objectives and achievable results
- 5.4. Determine programme management systems which are flexible and responsive
- 6. EVALUATING MEDIA PROGRAMMES
- 6.1. What is M&E?
- 6.2. M&E for media development
- 6.3. The challenges
- 6.4. How is the PE approach integrated into M&E?
- 6.5. Key criteria for evaluating media development
- 6.6. M&E tools for media development
- Annex 1: Possible funding mechanisms
- Annex 2: TERMS OF REFERENCE
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