Freemium as an optimal strategy for market dominant firms
Zijun (June) Shi, Kaifu Zhang, Kannan Srinivasan
| Year of publication: |
2019
|
|---|---|
| Authors: | Shi, Zijun ; Zhang, Kaifu ; Srinivasan, Kannan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 1, p. 150-169
|
| Subject: | analytic models | game theory | pricing | network externality | product quality | Spieltheorie | Game theory | Produktqualität | Product quality | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Marktmacht | Market power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999562