Frenemies : corporate advertising under common ownership
Year of publication: |
2022
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Authors: | Lu, Ruichang ; Shen, Qiaowei ; Wang, Tenghui ; Zhang, Xiaojun |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 6, p. 4645-4669
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Subject: | advertising expenditure | common ownership | coordination benefit and cost | Werbung | Advertising | Eigentümerstruktur | Ownership structure | Theorie | Theory |
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