Frequency capping in online advertising
Year of publication: |
2014
|
---|---|
Authors: | Buchbinder, Niv ; Feldman, Moran ; Ghosh, Arpita ; Naor, Joseph |
Published in: |
Journal of scheduling. - New York, NY : Springer Science + Business Media LLC, ISSN 1094-6136, ZDB-ID 1492486-9. - Vol. 17.2014, 4, p. 385-398
|
Subject: | Competitive analysis | Frequency capping | Advertising | Online allocation | Online-Marketing | Internet marketing | Werbung | EU-Staaten | EU countries | Werbewirkung | Advertising effects | Wettbewerb | Competition |
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