Frequency versus intensity : how thinking of a frequent consumption indulgence as social versus solitary affects preferences for how to cut back
Year of publication: |
2022
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Authors: | Liu, Peggy J. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 3, p. 497-516
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Subject: | enjoyment | frequency | indulgence | intensity | social | solitary | substitution |
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