Fresh perspectives on customer experience

Janet R. McColl-Kennedy (UQ Business School, University of Queensland, Brisbane, Australia), Anders Gustafsson (Service Research Center, Karlstad University, Karlstad, Sweden), Elina Jaakkola (School of Economics, University of Turku, Turku, Finland), Phil Klaus (Business School, Brunel University, London, UK), Zoe Jane Radnor (School of Business and Economics, Loughborough University, Loughborough, UK), Helen Perks (Business School, Nottingham University, Nottingham, UK), Margareta Friman (Service Research Center, Karlstad University, Karlstad, Sweden)