From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Year of publication: |
2021
|
---|---|
Authors: | Ferrucci, Edoardo ; Leone, Maria Isabella ; Romagnoli, Manuel ; Toros, Andrea |
Published in: |
Trademarks and their role in innovation, entrepreneurship and industrial organization. - London : Routledge, ISBN 978-0-367-70664-7. - 2021, p. 97-123
|
Subject: | Market fot trademark | trademark licensing | trademark classes | licensors | licensees | Markenartikel | Brand | USA | United States | Markenrecht | Trademark law |
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