From academic research to marketing practice : exploring the marketing science value chain
John H. Roberts; Ujwal Kayande; Stefan Stremersch
| Year of publication: |
2014
|
|---|---|
| Authors: | Roberts, John H. ; Kayande, Ujwal ; Stremersch, Stefan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 2, p. 127-140
|
| Subject: | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400726