From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing
Year of publication: |
2023
|
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Authors: | Waters, Richard D. ; Auger, Giselle A. ; Bortree, Denise Sevick |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 4, Art.-No. e1734, p. 1-12
|
Subject: | internationalization | marketing knowledge | sampling procedures | scholarly research | theoretical perspectives | Nonprofit-Marketing | Nonprofit marketing | Marktforschung | Market research | Nonprofit-Organisation | Nonprofit organization | Bibliometrie | Bibliometrics |
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