From bean counters to bean growers : accountants as data analysts : a customer profitability example
Matthew D. Pickard (University of New Mexico), Gary Cokins (Analytics-Based Performance Management, LLC)
| Year of publication: |
2015
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|---|---|
| Authors: | Pickard, Matthew D. ; Cokins, Gary |
| Published in: |
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association. - Sarasota, Fla. : [Verlag nicht ermittelbar], ISSN 0888-7985, ZDB-ID 1176427-2. - Vol. 29.2015, 3, p. 151-164
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| Subject: | data mining | data analytics | Big Data | accounting | strategy | customer profitability | Data Mining | Data mining | Big data | Kundenwert | Customer value | Rechnungswesen | Accounting | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2308/isys-51180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011414852