From being branded to doing branding : studying representation practices from a communication-centered approach
Year of publication: |
2013
|
---|---|
Authors: | Vásquez, Consuelo ; Sergi, Viviane ; Cordelier, Benoit |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269-X. - Vol. 29.2013, 2, p. 135-146
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Hochschule | Higher education institution | Kanada | Canada |
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