From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Géraldine Michel
| Year of publication: |
January 2017
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|---|---|
| Authors: | Michel, Géraldine |
| Other Persons: | Wallpach, Sylvia von (contributor) ; Hemetsberger, Andrea (contributor) ; Espersen, Peter (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 453-455
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| Subject: | Markenführung | Brand management | Stakeholder | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.06.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620574