From commodity marketing to category management: insights from the Waitrose category leadership program in fresh produce
Year of publication: |
2002
|
---|---|
Authors: | O’Keeffe, Michael ; Fearne, Andrew |
Published in: |
Supply Chain Management: An International Journal. - MCB UP Ltd, ISSN 1758-6852, ZDB-ID 2028208-4. - Vol. 7.2002, 5, p. 296-301
|
Publisher: |
MCB UP Ltd |
Subject: | Commodities | Marketing | Management | Strategy |
-
Entrepreneurial marketing for SMEs
Cacciolatti, Luca, (2015)
-
Changes on Asian Markets – Challenge for European Companies
Zamykalová, Miroslava, (2013)
-
Stadler, Christopher J., (2011)
- More ...
-
O’Keeffe, Michael, (2001)
-
The “locus of value”: a hallmark of chains that learn
Collins, Ray, (2002)
-
Establishing supply chain partnerships: lessons from Australian agribusiness
O’Keeffe, Michael, (1998)
- More ...