From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Year of publication: |
December 2017
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Authors: | Quach, Sara ; Thaichon, Park |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 163-172
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Subject: | Value | Co-creation | Co-destruction | Social resources | Luxury | Online | Luxusgüter | Luxury goods | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Social Web | Social web | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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