From consumer values to attributes of natural health products for concentration and cognition : insights from a means-end-chain study
Year of publication: |
2024
|
---|---|
Authors: | Wolf, Miriam Eugenia ; Emberger-Klein, Agnes ; Menrad, Klaus |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 18.2024, 1, p. 148-166
|
Subject: | Means-end chain | Natural health product | Consumer decision-making | Values | Concentration and cognition | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Unternehmenskonzentration | Market concentration | Arzneimittel | Pharmaceuticals | Gesundheit | Health |
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