From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Year of publication: |
2014
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Authors: | Zeschky, Marco B. ; Winterhalter, Stephan ; Gassmann, Oliver |
Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 57.2014, 4, p. 20-27
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Subject: | Cost innovation | Emerging markets | Frugal innovation | Resource-constrained innovation | Reverse innovation | Schwellenländer | Emerging economies | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Internationaler Wettbewerb | International competition | Westliche Staaten | Western countries | Multinationales Unternehmen | Transnational corporation | Technischer Fortschritt | Technological change | Angepasste Technologie | Appropriate technology |
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