From customer relationship management to customer-managed relationship: unraveling the paradox with a co-creative perspective
Year of publication: |
2003
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Authors: | Law, Monica ; Lau, Theresa ; Wong, Y.H. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 21.2003, 1, p. 51-60
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