From dataset to qualitative comparative analysis (QCA) : challenges and tricky points : a research note on contrarian case analysis and data calibration
Ivan Russo, Ilenia Confente
| Year of publication: |
2019
|
|---|---|
| Authors: | Russo, Ivan ; Confente, Ilenia |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 27.2019, 2, p. 129-135
|
| Subject: | Customer loyalty | Contrarian analysis | Data calibration | Fuzzy set | Qualitative comparative analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2018.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103253