From decision to run : the moderating role of green skepticism
Year of publication: |
January 2018
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Authors: | Zarei, Azim ; Maleki, Fatemeh |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 1, p. 96-116
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Subject: | Corporate ability | environmental knowledge | green purchase behavior | green skepticism | information seeking | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |
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