From disruption to absorptive capacity : the life cycle of digital marketing innovation for luxury businesses
Year of publication: |
2024
|
---|---|
Authors: | Faheem Uddin Syed ; Vianello, Diletta ; Kvítková, Zuzana ; Rialti, Riccardo |
Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 67-89
|
Subject: | Absorptive capacity | Digital marketing innovation | Disruptive innovation | Luxury hospitality business | Luxusgüter | Luxury goods | Innovation | Online-Marketing | Internet marketing | Innovationsmanagement | Innovation management | Absorption | Disruptive Innovation |
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