From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aya Aboelenien, Chau Minh Nguyen
| Year of publication: |
2024
|
|---|---|
| Authors: | Aboelenien, Aya ; Nguyen, Chau Minh |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 2, p. 108-125
|
| Subject: | Branding | Entertainment industry | Inclusion | Institutional logics | Institutional work | Legitimacy | Institutionenökonomik | Institutional economics | Markenführung | Brand management | Organisatorischer Wandel | Organizational change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-023-00339-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511508