From easy to known : how fluent brand processing fosters self-brand connection
Year of publication: |
2024
|
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Authors: | DelVecchio, Devon ; Jones, William J. ; Baugh, Lee A. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 4, p. 754-773
|
Subject: | brand evaluation | brand logo | brand name | functional magnetic resonance imaging | processing fluency | self-brand connection | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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