From entrepreneur to mayor : assesing the impact of the founder's changing reputation on Hubbard Foods Ltd.
Year of publication: |
2009
|
---|---|
Authors: | Kirkwood, Jodyanne ; Gray, Brendan J. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 2, p. 115-124
|
Subject: | Firmenimage | Corporate reputation | Entrepreneurship | Entrepreneurship approach | Mittelständische Industrie | Manufacturing SMEs | Ernährungsindustrie | Food industry | Neuseeland | New Zealand |
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