From family business management in a time-honored brand : the case of Fu Yuan Guan
Year of publication: |
March 2015
|
---|---|
Authors: | Zhang, Jia-Chen ; Wei, Li-Qun |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 9.2015, 1, p. 91-109
|
Subject: | time-honored brands | family business management | professional managers | business development | Markenführung | Brand management | Familienunternehmen | Family business | Management |
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