From finance to marketing : the impact of financial leverage on customer satisfaction
Year of publication: |
2015
|
---|---|
Authors: | Malshe, Ashwin ; Agarwal, Manoj Kumar |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 5, p. 21-38
|
Subject: | customer satisfaction | capital structure | leverage | marketing–finance interface | Kundenzufriedenheit | Customer satisfaction | Kapitalstruktur | Capital structure |
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