From free to paid : monetizing a non-advertising-based app
Jingcun Cao, Pradeep Chintagunta, and Shibo Li
| Year of publication: |
2023
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|---|---|
| Authors: | Cao, Jingcun ; Chintagunta, Pradeep K. ; Li, Shibo |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 4, p. 707-727
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| Subject: | monetization | mobile apps | field experiment | ad-free business model | mobile commerce | product design | Mobile Business | Mobile business | Geschäftsmodell | Business model | Mobile Anwendung | Mobile application | Produktgestaltung | Product design | Electronic Commerce | E-commerce | Feldforschung | Field research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221131562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322180