"From garage to global": the internet and international market growth, an SME perspective
Year of publication: |
2008
|
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Authors: | Mathews, Shane W. ; Healy, Marilyn J. |
Publisher: |
Inderscience |
Subject: | International Business | Small Business Management | Innovation and Technology Management | Marketing not elsewhere classified | Keywords | Market growth strategy | SMEs | Internet | internationalisation theory | internetalisation |
Type of publication: | Article |
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Notes: | DOI:10.1504/IJIMA.2008.017021 Mathews, Shane W. & Healy, Marilyn J. (2008) "From garage to global": the internet and international market growth, an SME perspective. International Journal of Internet Marketing and Advertising, 4(2/3), pp. 179-196. |
Source: | BASE |
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