From global experiences to global brands : a quest to understand what lies behind their universal success
Burcu Tasoluk
| Year of publication: |
2009
|
|---|---|
| Authors: | Tasoluk, Burcu |
| Published in: |
Michigan State University contributions to international business and innovation ; 19. - Amsterdam [u.a.] : Emerald/JAI, ISBN 978-1-84855-440-5. - 2009, p. 213-218
|
| Subject: | Markenführung | Brand management | Welt | World | Globalisierung | Globalization | Internationales Marketing | International marketing | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850083