From goods to great : service innovation in a product-dominant firm
Year of publication: |
2013
|
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Authors: | Bettencourt, Lance A. ; Brown, Stephen Walter |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 56.2013, 3, p. 277-283
|
Subject: | Innovation | Innovationsmanagement | Innovation management | Dienstleistungssektor | Service industry | Dienstleistung | Services | Erfolgsfaktor | Success factor | Dienstleistungsinnovation | Service innovation |
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