From goods to service branding : an integrative perspective
Roderick J. Brodie
Year of publication: |
2009
|
---|---|
Authors: | Brodie, Roderick J. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 9.2009, 1, p. 107-111
|
Saved in:
Saved in favorites
Similar items by person
-
New directions for service research : refreshing the process of theorizing to increase contribution
Brodie, Roderick J., (2020)
-
Coronavirus crisis and health care : learning from a service ecosystem perspective
Brodie, Roderick J., (2021)
-
A systemic logic for platform business models
Fehrer, Julia A., (2018)
- More ...