From greenwashing to green B2B marketing : a systematic literature review
Year of publication: |
2023
|
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Authors: | Vangeli, Anastas ; Małecka, Agnieszka ; Mitręga, Maciej ; Pfajfar, Gregor |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 281-299
|
Subject: | B2B marketing strategies | Corporate social responsibility | Green B2B marketing | Greenwashing | Sustainability | Systematic literature review | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Corporate Social Responsibility | Nachhaltigkeit | Umweltmanagement | Environmental management | Lieferantenmanagement | Supplier relationship management |
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