From heroism to martyrdom : entrepreneurial identity work in alternative market movements
Year of publication: |
2023
|
---|---|
Authors: | Mars, Matthew M. |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 1, p. 81-97
|
Subject: | Alternative market movements | entrepreneurial agency | entrepreneurial heroism | identity work | localism | social construction | Entrepreneurship | Entrepreneurship approach | Persönlichkeitspsychologie | Personality psychology | Unternehmensgründung | Business start-up |
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