From homo sapiens to homo superior? : wearable robotics as the platform for transhumanist marketing
Martin Mende, Stephanie M. Noble, Thomas Sugar
| Year of publication: |
2023
|
|---|---|
| Authors: | Mende, Martin ; Noble, Stephanie M. ; Sugar, Thomas |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 4, p. 757-766
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| Subject: | Robots | Transhumanism | Transhumanist marketing | Wearables |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00949-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326639