From idea to success : the Dartmouth entrepreneurial network's guide for start-ups
Gregg E. Fairbrothers; Tessa M. Winter
| Year of publication: |
c 2011 ; 1st ed
|
|---|---|
| Authors: | Fairbrothers, Gregg E. ; Winter, Tessa M. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Unternehmer | Entrepreneurs | Unternehmensgründung | Business start-up | Geschäftsmodell | Business model | Kreativität | Creativity |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 392 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index Introduction: the entrepreneur will save us? -- The framework -- Who is the entrepreneur? -- The right words to say -- What's the idea? -- Thinking about the market -- Intellectual property and licensing -- Risk -- Building your idea -- Building a business plan -- The founding team -- Building boards -- Employees and other people resources -- The competition -- Financing -- The law -- Nonprofits and social entrepreneurship -- Managing the company -- Everything is negotiable! -- On sales and selling -- Communication -- Leaders decide -- Accounting and money management -- Correcting your course -- Growing -- Liquidity events. |
| ISBN: | 0-07-176079-2 ; 978-0-07-176079-9 ; 0-07-176345-7 ; 978-0-07-176345-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009312877