From impactful research to sustainable innovations for subsistence marketplaces
Year of publication: |
2012
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Authors: | Nakata, Cheryl ; Viswanathan, Madhu |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 12, p. 1655-1657
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Subject: | Subsistenzwirtschaft | Subsistence economy | Nachhaltige Entwicklung | Sustainable development | Technologiepolitik | Technology policy | Entwicklungsländer | Developing countries |
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