From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Luke R. Potwarka, Ryan Snelgrove, David Drewery, Jordan Bakhsh, Laura Wood
| Year of publication: |
2020
|
|---|---|
| Authors: | Potwarka, Luke R. ; Snelgrove, Ryan ; Drewery, David ; Bakhsh, Jordan ; Wood, Laura |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 2, p. 302-314
|
| Subject: | Demonstration effect | Event leverage | Field experiment | Sport events | Sport participation | Trickle-down effect | Sport | Sports | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Motivation | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2019.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295147