From Intentions to Actions : Interventions to Encourage the Adoption of Socially Desirable Behavior
Individual engagement in prosocial and pro-environmental behaviors is essential for the good functioning of society. However, individuals refrain from these behaviors due to low initial intentions to engage in the behavior or, even when having high real intentions, the difficulty of translating them into action. To counter these issues, we investigate if it is more efficient to influence intentions through cognitive effort (a learning intervention on System 2) or influence the behavior by harnessing cognitive bias (a default nudge intervention on System 1). We use a Charity Game to compare the two interventions in an online experiment in terms of efficacy in the short and long run. Our results demonstrate a short-term effect of both interventions resulting in higher donations but the difference is only significant for the default nudge intervention. We also assess the impact on emotions of both interventions and find that the learning intervention leads to significantly higher levels of positive emotions
Year of publication: |
2023
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Authors: | Rejeb, Rim ; Roussillon, Beatrice |
Publisher: |
[S.l.] : SSRN |
Saved in:
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