From label to trademark
Year of publication: |
2012
|
---|---|
Authors: | Petty, Ross D. |
Other Persons: | Wooliscroft, Ben (ed.) |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 4.2012, 1, p. 129-153
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand identity | Trademarks | Design patents | Copyright | Commercial prints and labels | Brand marketing history | Brands | United States of America | Modern history |
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