From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Jonathan A. J. Wilson; Jonathan Liu
Year of publication: |
2012
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Authors: | Wilson, Jonathan A. J. ; Liu, Jonathan |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 11.2012, 1/2, p. 125-142
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