From managing customers to joint venturing with customers : co-creating service value in the digital age
Year of publication: |
2022
|
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Authors: | Falkenreck, Christine ; Wagner, Ralf |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 643-656
|
Subject: | Business-to-business marketing | Buyer-seller relationships | Communication technologies | Customer satisfaction | Customer service management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Kundenservice | Customer service | B-to-B-Marketing | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
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