From market orientation to stakeholder orientation
Year of publication: |
2010
|
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Authors: | Ferrell, Odies C. ; Gonzalez-Padron, Tracy L. ; Hult, G. Tomas M. ; Maignan, Isabelle |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 1, p. 93-96
|
Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Stakeholder |
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