From marketing mix to relationship marketing : toward a paradigm shift in marketing
Christian Grönroos
| Year of publication: |
1993
|
|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Helsingfors |
| Extent: | 28 S. |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors, ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 263 |
| Type of publication: | Book / Working Paper |
| ISBN: | 951-555-405-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004204952