From marketing mix to relationship marketing : towards a paradigm shift in marketing
Christian Grönroos
| Year of publication: |
2008
|
|---|---|
| Authors: | Grönroos, Christian |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 135-161
|
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Management decision ; 32 (1994), 2, pp. 4 - 20 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610650