From netnography to segmentation for the description of the rural tourism market based on tourist experiences in Spain
Wookhyun An, Silverio Alarcón
| Year of publication: |
2021
|
|---|---|
| Authors: | An, Wookhyun ; Alarcón, Silverio |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-13
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| Subject: | Cluster analysis | Multiple correspondence analysis (MCA) | Netnography | Segmentation | Tourist experiences | Spanien | Spain | Clusteranalyse | Urlaubsverhalten | Holiday behaviour | Agrotourismus | Rural tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2020.100549 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548498