From Online to Offline Through Brand Extensions and Alliances
| Year of publication: |
2012
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|---|---|
| Authors: | Bravo, Rafael ; Hem, Leif E. ; Pina, José M. |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 22017355. - Vol. 8.2012, 1 (1.1.), p. 17-35
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