From preliminary ideas to corroborated product definitions : managing the front end of new product development
Year of publication: |
2012
|
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Authors: | Floren, Henrik ; Frishammar, Johan |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 54.2011/12, 4, p. 20-43
|
Subject: | Produktentwicklung | New product development | Vorschlagswesen | Employee suggestion system | Innovationsmanagement | Innovation management |
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