From products to services and back again : towards a new service procurement logic
Year of publication: |
2008
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Authors: | Lindberg, Nina ; Nordin, Fredrik |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 3, p. 292-300
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Subject: | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Materialbedarf | Material requirements | Lieferantenbewertung | Supplier evaluation |
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