From purely physical to purely online pharmacies : exploring different shopper profiles and discussing some widespread beliefs
Jorge Vera-MartÃnez
| Year of publication: |
2023
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|---|---|
| Authors: | Vera, Jorge |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 2, p. 169-181
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| Subject: | Community pharmacy | Internet shopper | Non-internet shopper | Online pharmacy | Pharmacy customer | Physical pharmacy | Shopper profile | Pharmahandel | Pharmaceutical distributors | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Arzneimittel | Pharmaceuticals | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-08-2021-0088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336893